How do voters make decisions about which candidates to support? This isn’t just a question we study as political scientists – it’s a question we confront as voters as well. In 2016, one of us had to vote for a presidential nominee by picking convention delegates on a ballot that did not clearly indicate which presidential candidate each delegate supported. In 2017, another one of us was asked to select 5 names from a list of 13 candidates for town board on a ballot with no additional information about the candidates – not even their party affiliations. In contrast, in both of those years, the one of us living in California chose among candidates – in both partisan and non-partisan races – on ballots including not just names but also “ballot designations” indicating candidate occupations and past experience in the office.